I found an article on Small Business Trends suggesting 80 ways a small business owner can use Twitter to build and market their business.

I’ll copy a few of these suggestions here, and leave you to look up and print out the rest here.

“Build Credibility

• Answer common customer questions
• Share insight and opinion
• Pass on interesting links/posts
• Tweet links showing your company featured on other Web sites or mainstream media
• and more……

Market Your Business

• Talk about company culture and values.
• Let people know the events your company will be attending this year.
• Offer discounts, coupons or special offers to customers who find you via social media.
• and more….

Grow Ears

• Track conversations about your brand for online reputation management
• Track your most important keywords and subscribe to an RSS feed.
• Listen in on conversations about your general industry.
• and lots more….

Grow your Online Network

• Connect more personally with contacts from other social networks
• Use relationship building instead of cold calls and cheesy flyers
• Use Twellow or Listorious to find people with common interests.
• and more…..

Grow your Offline Network

• Hold tweetups and introduce your community members in real life.
• Find new customers by using the Advanced search to track down local conversations.
• Use Twitter Search to track when potential customers mention a competitor …. and then reach out to them.
• and more…..

Have Fun

• Share content that makes you laugh
• Find content that inspires and motivates you
• Learn new things, related to your industry or not.
• Make friendships, not just professional relationships.
• and more….”

There are lots and lots of ideas for using Twitter to promote your business. However, don’t be in a rush to “judge” Twitter or any other social media communities.  It takes time and patience to get this going.

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