I believe that 2010 is going to be an EVEN better year than 2009, for marketing your local business online.

Especially if you use Web Video to promote your b’usiness.

Specifically YouTube.

Think about it..

• YouTube is the Default for WEB Video.
• YouTube is the Default for Internet Video on the Television.
• YouTube is the Default for Internet Video on the Phone.

Did you know that:

“Of the 80% of web users who have watched a video ad online,
52% took action after viewing the ad,
15% visited the store and
12% made a purchase”

Source: YellowPages

And in terms of getting your video on the first page of google, when searchers are looking for your product or service.

Forrester reports that ,

“On the keywords for which Google offers video
results, any given video in the index stands about a 50 times better
chance of appearing on the first page of results than any given text
page in the index.”

So, do you want all this – and a 50 times BETTER CHANCE of getting on the first
page of results?

Imagine having your video there for people to see, instead of paying Google everytime someone clicks on your advert (if that’s how you advertise)?

P.S. It’s not as expensive as you think it might be.

If you’re even remotely considering Web video, you really should Contact us Now
and ask about this package we’re offering right now.

We will provide the following for you:

1. Create a video customised for your business, and place it on`your own YouTube channel, and we will make sure it is optimised the correct way,
   so it gets seen by people looking for you.
2. Create a customised Facebook Page (very different from a personal profile),
   and put your video on there.
3. Create a customised Twitter page for you, get you followers in your city, and send them to your video.

This offer is only available for a limited time, so I advise you to call today.

If you do it right, your prospects will be consuming your business, at YouTube…

.. on their computers

…on their televisions

…on their phones

Contact us Now for your:

- Customised video channel,
- Customised facebook page and
- Customised twitter account.

This will do 2 things for you:

1) Build a brand for your business,so people get to know, like and trust you when they’re
searching online with their Iphones, blackberries, palm pilots and computers.

2) Put your business on the first page of google when searchers are looking for you, in the city where your business is located.

We speak to a lot of small business owners who wonder what Twitter will do for them. Twitter is a great way to find new prospects, build relationships with prospects and customers, and market a business in a cost effective manner.

I found an article on Small Business Trends suggesting 80 ways a small business owner can use Twitter to build and market their business.

I’ll copy a few of these suggestions here, and leave you to look up and print out the rest here.

“Build Credibility

• Answer common customer questions
• Share insight and opinion
• Pass on interesting links/posts
• Tweet links showing your company featured on other Web sites or mainstream media
• and more……

Market Your Business

• Talk about company culture and values.
• Let people know the events your company will be attending this year.
• Offer discounts, coupons or special offers to customers who find you via social media.
• and more….

Grow Ears

• Track conversations about your brand for online reputation management
• Track your most important keywords and subscribe to an RSS feed.
• Listen in on conversations about your general industry.
• and lots more….

Grow your Online Network

• Connect more personally with contacts from other social networks
• Use relationship building instead of cold calls and cheesy flyers
• Use Twellow or Listorious to find people with common interests.
• and more…..

Grow your Offline Network

• Hold tweetups and introduce your community members in real life.
• Find new customers by using the Advanced search to track down local conversations.
• Use Twitter Search to track when potential customers mention a competitor …. and then reach out to them.
• and more…..

Have Fun

• Share content that makes you laugh
• Find content that inspires and motivates you
• Learn new things, related to your industry or not.
• Make friendships, not just professional relationships.
• and more….”

There are lots and lots of ideas for using Twitter to promote your business. However, don’t be in a rush to “judge” Twitter or any other social media communities.  It takes time and patience to get this going.

Find out more about Using Social Media by watching our Free Webinar for Local Businesses Only!   Just put your email in the box below and click “Free Instant Access”

You will immediately get taken to a 20 minute VIP video that will show you how to use the Internet and free social media to explode your sales now!

According to an article on the UK BBC blog, it has never been a better, yet more challenging time for small businesses to get started. This article discusses UK businesses in particular, but the points made also apply to small businesses in Australia.

It is a good time because the playing field is so level on the Internet. However it is also challenging because of the current economic malaise and because running a small business requires such an enormous amount of different skills.

The author of the article says that

“Growing your business depends on differentiating your offering into a unique selling proposition (USP), and communicating this USP to your target market. The web is simply the best way of doing that.”

Being online enables small business to automate processes, and make transactions occur seamlessly. However, small business owners must be prepared to learn that skill or pay someone else to do it for them.

With the internet, there’s no need to do mass advertising and hope that some of it will work. It’s easy to test and track everything that’s done online.

Small businesses fail to Explore Web to Full Potential

The article states that those who do have business websites, are in many cases only offering things like online brochures. In addition, many of the websites are impossible to find on the search engines, unless someone actually types in the name of the business.

What Small Business Websites Should Have

A good small business website is one that is constantly changing and operates as an integral part of the business’s overall marketing plan. The site should generate leads, follow up with those leads, and be a crucial part of their revenue stream. They should interact with their customers on social sites, and allow customers to easily provide reviews and referrals.

A survey in the UK showed that fewer than 1.3 million of small businesses were not even online, and for those who are online, their sites were poorly presented.

The article discussed above can be read here at BBC News UK

Find out more by watching our Free Webinar for Local Businesses Only!

Just put your email in the box below and click “Free Instant Access” 

 You will immediately get taken to a 20 minute VIP video that will show you how to use the Internet and free social media to explode your sales now!

As a local offline business, you should be branding yourself. You’ve probably already branding yourself by using Twitter and Facebook, Youtube and other social marketing sites.

It’s also very important to integrate your offline and online marketing efforts. For example, if you’re advertising some products in flyers, then make sure people can find those products if they search online. A lot of people want to do more research on products, and it’s really easy on the internet. However, if they search for your product and can only find it on a competitor’s website, you will most likely lose that customer.

Search Engine Land have just published an article that gives 5 tips for strengthening your branding experience. The article can be read by clicking here.

Local small businesses are gaining more and more advantages for using the Internet every day. As stated on SearchEngineLand.com today, if you combine social networking and local search you will have a diversified mix of sales tools that will empower circles of families, friends, co-workers and organizations to share experiences and opinions about your local business.

According to Stephanie Hobbs – Small businesses will risk missing important growth opportunities if they don’t learn to harness “local-social search”.

These are the highlights of the article on SearchEngineLand.com -

• Google has recently launched Place Pages where you can discover a lot of relevant information about a particular business, all in one place. Here is an example of some of the information shown about a Gold Coast resort in Australia:
  
• Google maps also integrated a user review in their searches, and the resort above has a number of user reviews shown in it’s description.
• Yahoo! Local now includes review content in its index.
• YellowBot offers local search results based on networking and tagging.
• Internet Yellow Pages continue to provide up-to-date local content and are adding a social aspect.
• There may even be a Twitter feature for SuperPages

Go to the following page on SearchEngineLand, to read the article written on Local-Social Search: A Powerful Marketing Channel for Small Businesses

What is the highest ROI for Your Local Australian Business Online?

Get your business a blog.  Setting up a blog is one of the easiest, cheapest and most effective ways to promote your business and expand your customer base.

Blog = High ROI

However, just setting the blog up will not be enough to get the dramatic results and profits that everyone ultimately wants. You can’t just build a blog and have people come to it automatically.

Here are 3 ways you can use your blog to build and promote your business in Australia:

1. Keep People Informed

Particularly in today’s economy, if you don’t correspond, people will assume you’re gone.

Make sure everyone knows you’re around and ready to leap into action whenever they need you by posting updates, tips and even sales information on your blog.

2. Develop a Rapport

People are more likely to work with people they feel an affinity for.  – Maria Gudelis, VP Social Media

However, you probably don’t have time to develop a meaningful friendship with every potential client. (more…)

Infinite Marketing Consulting released a Press release about their innovative web marketing system for Australian small and medium businesses. They said that many businesses have a website, but they don’t realise it has to be marketed so it will get seen on Google and other search engines.

The rest of the press release can be read here about Infinite Marketing Consulting

Expose Your Local Australian Business to Over 5,000 A Day?

If you are looking for ways to economically target internet traffic and promote your business online, launching a YouTube.com video marketing campaign is one of the cheapest and easiest ways to generate massive traffic to your website.

While this is exciting in itself, the really exciting thing about online video marketing on YouTube.com and other video sites, is that videos posted on these sites rank extremely well in the search engines.

 In short, by posting a free video on YouTube.com, you can take advantage of the immense size and search engine power of that site to boost your own website and your own business profile on and offline. – Maria Gudelis

YouTube.com recently announced that it shows over 100 million videos each day and they are now the Number 2 Search Engine. Imagine if you were reaching only a tiny portion of that crowd of viewers, say much less than one percent. You could still potentially expose your business to over 5000 viewers a day!

Can you image if 5000 people saw your sales message each and every day?

Designing videos for free posting on YouTube and.com and other online video services is one of the most effective ways to create highly targeted advertising for your business and services without spending a fortune on promotional materials.

Ask us about our video promotion package and get your message in front of thousands of people today!

Infinite Marketing Consulting in Australia offers social media solutions for local brick and mortar businesses that flat out bring traffic and results.

Can a simple four step social media plan really make a huge difference in your business? You bet it can! Watch the video below to see why Social Marketing plays such a huge part for local businesses both Internationally and in Australia now:

You see, it works like magic but almost nobody knows about it.
When you start getting calls and new customers…You’ll ask yourself, how something so simple can be so powerful…

So call us today to find out more about our Managed Media Marketing Services Plan.

Let's Profit Together!

Did you know that you could advertise non-competing products in your local Australian market with one of the most over-looked assets you have in your business… 

…and get a big boost in extra income?

This takes “working together” to an entirely new and profitable level.

Let us design a custom “Working Together” package just for you!